, Digital Tool
ECoach was initially developed by a research team led by Professor Tim McKay as a way to create personal connection, advice markets and support for students in introductory physics, chemistry, statistics and biology classes. The application serves as a tool for tailored communication, building upon behavioral science techniques and constructs originally developed in public health. This content is informed by practices such as relevant knowledge sharing, informed decision making, barrier traversal and motivational affirmation. Students are able to use ECoach to receive personalized assistance in large classes, learn best practices, discover opportunities in areas of interest, and avoid common pitfalls.The combination of personalized messages and normative data visualizations provide students with consistent insights into their progress, leading to higher motivation, engagement and, ultimately, behavior change as students expand their learning experience. Since its inception, the personal coaching platform has grown to assist over 15,000 students at U-M and continues to grow with potential future uses in admissions, student orientation, student life, and career counseling.