Education

Master of Business Administration, Marketing emphasis, College of Business, Central Michigan University

Undergraduate Certificate in Social Media, College of Communication and Fine Arts, Central Michigan University

Bachelor of Science, Journalism, College of Communication and Fine Arts, Central Michigan University

Eric Joyce

Lead Marketing Specialist

Why I choose to work at Academic Innovation:

I’m passionate about bringing education into the 21st century. What better place to support this innovative work than at one of the greatest public institutions in the world? At the Center for Academic Innovation, I saw an opportunity to join a growing team of innovators committed to this shared vision and a shared culture of open collaboration and positive problem-solving. Academic Innovation is a place for me to apply the skills I’ve acquired throughout my career to tell the world about the amazing work of the talented innovators at the University of Michigan. I’m able to also gain new skills in an environment where both data-informed analysis and unconstrained creativity are interwoven in our DNA.

Current Roles/Previous Experience:

As part of the Marketing and Communications team at the Center for Academic Innovation, I have an opportunity to leverage my multidimensional repertoire of advertising, branding, communications, and marketing skills. I help faculty and our teams to think about how we can promote their new innovations through social media, email marketing, and paid advertising. I seek storytelling opportunities to showcase the journey and impact of our innovative approach to shaping the higher education landscape for the 21st century. I look at the data behind of our marketing and communications activities to celebrate successes and opportunities for adjustment. I steward the Center for Academic Innovation and Michigan Online brands.

Prior to joining U-M, I worked as the Online Marketing Coordinator at Central Michigan University supporting online degree and certificate programs. While at CMU, I gained extensive experience managing and optimizing digital marketing campaigns across a variety of platforms as well as developing and executing social media communications strategies. I also spent time as a reporter for The Saginaw News located in my hometown of Saginaw, Michigan.

Ask me to learn about:

Digital Advertising
Social Media Marketing
Marketing Tracking and Analytics
Journalistic Writing
Film Trivia and History
Video Game Trivia and History
Memes

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