Graphic of Hatcher

Education

B.A., Advertising (Art Direction Concentration), Michigan State University

Violet Gray

Media Designer

Why I Choose to Work at Academic Innovation

I was drawn to CAI due to the friendly and professional staff as well as how they combine cutting edge technology like XR video production with their online coursework in order to make U of M’s world renowned education more accessible and engaging.

Current Roles/Previous Experience

Violet started working in video production and media at a young age, starting her career in 2016 as a freelance photographer and videographer. She quickly expanded her skillset to include graphic and motion design as well as marketing and personal sales. Furthering her career through her education and previous employment at Michigan State University, she grew competent and confident in crafting creating strategy and creating multimedia campaigns from conception to publication. This led her to start her own media production company in 2019 where she gained valuable skills in leadership, creative direction, and social media management. As the COVID-19 pandemic significantly reduced the viability of her business she elected to return to MSU to finish her education where she graduated in 2023 with a degree in advertising & art direction. After working as a freelance artist for a little over a year, Violet joined the team at CAI as a media designer working to make beautiful and accessible video content for the University of Michigan.

Ask Me to Learn About

  • Playing the piano
  • Taking care of succulents
  • The importance of public transportation/city planning