Eric Joyce

Brand & Product Analyst

Role: Eric provides digital marketing, email marketing support and strategic input to the Academic Innovation marketing and communications team. He assists with the development and maintenance of email marketing activities, digital marketing campaigns and other marketing content in support of the vision and mission of Academic Innovation. Additionally, Eric assists with designing and developing marketing materials including marketing campaign copy, email communications, blog and social media content, e-newsletters and other digital marketing efforts.

Experience: Prior to joining U-M, Eric worked as the online marketing coordinator at Central Michigan University supporting online degree and certificate programs at the university. He has extensive experience managing and optimizing digital marketing campaigns across a variety of platforms as well as developing and executing social media communications strategies. Eric also spent time as a reporter for The Saginaw News located in his hometown of Saginaw, Michigan.


Master of Business Administration, Central Michigan University College of Business Administration
Undergraduate Certificate in Social Media, Central Michigan University College of Communication and Fine Arts
Bachelor of Science in Journalism, Central Michigan University College of Communication and Fine Arts