Privacy Policy

There are two privacy policies listed on this page. Please select from the quick links options below.

Quick Links:

1. Website Privacy Policy

2. Software Applications/Learning Tools Privacy Policy

Center for Academic Innovation Website Privacy Policy

I. Introduction

The University of Michigan Center for Academic Innovation (AI) respects your privacy and is committed to protecting it.

This Privacy Policy discloses our information gathering and dissemination practices for our website: and is meant to provide you an overview of our practices when collecting and processing personal information. The statement outlines the information we may collect, how we protect it, how we may use that information, and how you can elect to change your information.  It is through this Privacy Policy that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect and obtain, or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using this website, you agree to the terms of this Privacy Statement.

II. Collection of Information

AI collects personal information in the following circumstances:

    • Through direct collection: When you directly provide it to us, such as when you sign up for a newsletter on one of our websites.
    • Through automated processes. This includes information you provide us through technology, such as through a cookie placed on your browser when you visit our websites.
    • From others: We receive information from other organizations for legitimate, specific purposes.

Our goals is limit the information we collect to the information needed to focus on the needs and interests of our visitors, support our business operations, and improve the overall functionality of our website.

During a user’s visit to, we automatically collect and store certain information about the visit. Information collected includes:

    • The Internet domain from which a visitor accesses the website
    • The IP address assigned to the visitor’s computer
    • The type of browser the visitor is using
    • The date and time of visit
    • The address of the website from which the visitor has linked to

In addition, AI collections information from users that visit or through University of Michigan contracted-for third-party advertising and marketing providers (ex. Google Analytics, Google Adwords). Information collected may include:

    • Content viewed during the visit
    • Date and time of visit
    • Amount of time spent on the website
    • Visitor location based on IP address
    • Demographic information

As you use our website, we will not collect any personal information including your name, street address, email address, and telephone number, unless you provide the information to us voluntarily.  For purposes of this Policy, “personally identifiable information” is information that identifies you as an individual, for example, your name, street address, telephone number, email address or credit card number.

III. Cookies

When you view our website, we may store some information on your computer in the form of a cookie. Cookies allow us to tailor our website to better match your interests and preferences. Usage of a cookie is in no way linked to any of your personally identifiable information while on our site. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience all features and content of our website.

IV. Use and Sharing of Information

When you do provide us with personal data, we may use that information to provide you with information about AI news and events, as well as the things like:

    • Fulfilling Site user requests (e.g., create log in credentials, send marketing or promotional materials including e-mails, change newsletter preferences, etc.)
    • Responding to your requests for information
    • Contacting you about promotional offers, marketing programs, or communications from AI, and other University of Michigan programs and services based on your website or email activity and/or selected interests
    • Tracking, measuring and analyzing your use of and activity relating to the Site, and your engagement with AI, the University of Michigan and their programs, services and activities, in order to enhance AI’s and the University’s relationships with you
    • Fulfilling a request for or to develop new products or services
    • Contacting you if necessary in the course of processing or shipping an order for products or services
    • Generating analytics that improve our Site layout, content, product offerings and services
    • Making inferences and predictions about your potential areas of interest
    • Complying with legal requirements
    • Compiling aggregate and statistical data to help in website design and to identify popular features
    • Measuring site activity to allow us to update our Site to better meet user wants and needs
    • Processing credit card information to properly bill your account (when applicable)

If we use your personal data to contact you, we will provide you with a method allowing you to opt-out of future communication. You can also contact us by e-mail, writing or telephoning, at the below contact information.

We will not sell or rent your personally identifiable information to third parties.   We may, however, share your personally identifiable information in limited circumstances, such as with University partners or external service providers that support business activities.

We require these service providers to keep your personal information secure, and do not allow them to use or share your personal information for any purpose other than providing services on our behalf.

We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the University, members of the University community, and University guests.

We may use an unaffiliated payment service to allow you to purchase a product or service offered through the Site (Payment Service).  If you wish to purchase or service, or make a payment, using a Payment Service you will be directed to a Payment Service webpage. Any information you provide to a Payment Service is subject to the applicable Payment Service’s privacy policy, rather than this Privacy Statement.  We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.

To enhance your experience, we may place “cookies” on your computer or device (see Section III above). Cookies are files that store your preferences. When you access, the following cookies may be placed on your device, depending on your web browser settings. Our website uses the following types of cookies:

DoubleClick Cookies

Purpose: DoubleClick, which is run by Google, uses cookies to improve advertising. The cookies collect information specific to your browsing activity and keep it linked to your unique cookie ID. See DoubleClick’s cookie policy .

Opt-out: You can opt out of Google’s ad personalization from Google Ads Settings .

Google Analytics Cookies

Purpose: Google Analytics cookies count visits and traffic sources in order to measure and improve the performance of our website. See details about Google Analytics’ usage of cookies on websites and privacy policy .

Opt-out: Find out more about managing cookies through your browser .

CrazyEgg Cookies

Purpose: CrazyEgg Cookies provide information on how visitors use our website. See here the Privacy Policy and the Cookie Policy of CrazyEgg.

Opt-out: Find out how to opt out here. This Site may also use a third-party click tracking analytics tool (such as Google Analytics and the Salesforce Marketing Cloud) to capture clickthrough statistics.

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (DNT) signals, AI does not process or respond to DNT signals.

Some of the pages on our website have embedded social media sharing buttons. Social media platforms use cookies or other tracking technologies when a button is embedded on our website. We do not have access to, or control of, any information collected through these buttons. The social media platforms are responsible for how they use your information.

AI makes every effort to insure that information available through and functionality of the Site is consistent and accessible across all devices, however certain features that are available on the Site may not be available on the related mobile site or app, and vice versa.

For further information about AI, please visit our website at

V. Your Consent to This Privacy Policy

By using our website you signify that you agree with the terms of our current Privacy Policy as posted in this area of the web site. If you do not agree with any term in this Policy, please do not provide any Personal Information on this site. If you do not provide Personal Information on this site you may not be able to do certain things, like access particular areas of the site, request certain types of information, or send us email.

VI. Access to Your Personal Information

Upon request you can review, update and correct the personal information you provided to us through our Site.  To access this information, please contact us at or call us at 734.764.2010.

You can write to us at University of Michigan, Center for Academic Innovation, Harlan Hatcher Graduate Library, 913 South University, Ann Arbor, MI 48109.

We strive to promptly respond to your request, and will do our best to address your concern. However, if you believe we have not been able to deal with your concern appropriately, you have a right to complain to your local data protection authority. You also have the right to submit a complaint in the Member State of your residence or place of work of an alleged infringement of the GDPR.

VII. Our Commitment to Security

The University of Michigan recognizes the importance of maintaining the security of the information it collects and maintains.  We maintain physical, electronic, and procedural safeguards to protect against the loss, misuse or alteration of the information under our control.

All of your information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. If you are uncomfortable sharing your personal data on the Internet, please contact us at the below addresses or telephone number.

VIII. Changes to this Statement

We may occasionally decide to change our Privacy Policy, especially as new features are added to our website. If there are changes to this statement, we will post those changes here so you are always aware of what information we collect, and how we use it. If at any point we decide to use your personal information in a manner different from that stated at the time it was collected, we would notify you and it’s your choice as to whether or not we use your information in this different manner.

IX. How to Contact Us

Our postal address is:

Center for Academic Innovation

913 South University

Ann Arbor, Michigan 48109

We can be reached via email at

You can reach us by telephone at 734.764.2010.


If you are in the EU and you interact with the University of Michigan in the context of this website, then our processing of your personal information may fall under Regulation 2016/679 (the General Data Protection Regulation, or the “GDPR”) and under the legal framework of Directive 2002/58/EC (“ePrivacy” Directive). In these circumstances and as applicable, the University of Michigan may be the controller of the processing of your personal data. Please see also our GDPR resources webpage for more information.


When we process your personal information, we will endeavor to have a valid lawful ground for processing in place. We process your personal information relying on different lawful grounds for processing, depending on the context of the processing activity.


The University of Michigan is committed to facilitating the exercise of the rights granted to you by EU data protection law (the right to access your data, to ask for erasure, correction, restriction, portability of your data or to object to the processing of your data) in a timely manner for personal information that properly falls under the GDPR.

In order to be able to reply to your request for exercise of your rights, and if we are not certain of your identity, we may need to ask you for further identification data to be used only for the purposes of replying to your request. If you have any inquiries or requests, please write to or contact us through our postal address.


We strive to keep personal data in our records only as long as they are necessary for the purposes they were collected and processed. Retention periods vary and are established considering our legitimate purposes and all applicable legal requirements.


When you interact with the University of Michigan, your personal information is transferred to the United States. The United States is not currently among the countries outside the European Union that have obtained an adequate level of protection from the European Commission. To ensure the lawful transfers of personal data from the EU, the University of Michigan relies on the derogations laid out in Article 49 GDPR. Be advised that we provide safeguards for the information transferred, as required by the GDPR itself and in accordance with this website privacy notice.


Center for Academic Innovation’s Learning Software and Extended Reality Applications Privacy Policy

Last Revision Date – January 4, 2022


Overview and Scope

The Center for Academic Innovation at the University of Michigan (“U-M” or “We”) has developed various software applications as part of its mission to scale innovative teaching methods and improve student outcomes. This Privacy Policy applies to all Center for Academic Innovation software applications listed on its software applications portfolio website, applications created under the University of Michigan’s XR Initiative within the Center for Academic Innovation, and those which link out to this Privacy Policy directly (collectively, “CAI Applications”). This Privacy Policy details the ways in which your personal data may be collected, secured, shared, and used when you interact with CAI Applications. In some cases, specific software applications will collect data through unique practices that are not universal across all CAI Applications. When applicable, such collection practices and the specific CAI Applications that employ them are cited directly in this same Privacy Policy.

The Information We Collect

User-Provided Information – Wherever prior and separate registration is needed to use the CAI Application, we will collect and store the information you enter into our systems when you create an account on an applicable CAI Application hosting site (“Sites”), which will generally be accessed via links provided through an organization’s Learning Management System (LMS). We will also collect and store information you provide when engaging with the CAI Application or when contacting us for other purposes or through other methods, such as over email. Information you provide generally will include:

  • your name, email address, user name, password and other registration information;
  • information you provide us when you contact us for help;
  • depending on the CAI Application, transaction-related information, such as when you create or submit an assignment, make a grade prediction, submit or receive feedback on an assignment, create an announcement, or otherwise use features in CAI Applications that rely on user input; and
  • information you enter into our system when using the CAI Application, such as contact information and project management information.

Automatically Collected Information – In addition, the CAI Application may collect certain information automatically, such as the type of device you use, the IP address of your device, your operating system, the type of Internet browsers you use, location data or sites used to access/leave each page, and information about the way you use the CAI Application, including your digital interactions with the CAI Application and the date, time, and length of your visits. This information may be collected through the use of cookies and web beacons and is automatically stored in log files each time you visit our Sites and log into the CAI Application. Cookies administered by the Center for Academic Innovation are used to identify a user across page loads during a session and are therefore necessary for an integrated user experience. Some of this automatically-collected data may be linked to user-provided information.

Information Provided by Others – We may receive information collected by other organizations that are using an CAI Application. Additionally, certain CAI Applications (specifically: Gallery, Write and Revise, Write and Annotate, and Recommender) can be easily integrated with third-party learning management systems and platforms using the Learning Tools Interoperability® (LTI) standard (collectively, “LTI Applications”). For LTI Applications, we may receive information collected by LMS providers through LTI-enabled transfers or from the organizations and LMS providers directly. For all CAI Applications, including LTI Applications, information provided by others may include all of the same categories listed in the “User-Provided Information” and “Automatically Collected Information” sections above. LTI-enabled transfers occur automatically when using the LTI Application though your LMS and include account information (username and/or email address connected to the account) linked to the LMS you are using to access the LTI Application. The automatic transfer of account information is necessary to provide a fully integrated and seamless user experience between the LMS and LTI Application.

The User-Provided Information, Automatically Collected Information, and Information Provided by Others described above shall be collectively referred to as CAI Application Data.”

How Your Information Is Used

U-M uses CAI Application Data collected through the CAI Application to enhance the CAI Application’s performance and user experience and for other legitimate educational interests or as required by law. U-M does not sell or rent your personal data.

U-M may use CAI Application Data to:

  • provide and administer the course or program in which you are participating, including evaluating your success in and engagement with the education offering;
  • improve student interventions and outcomes;
  • respond to your requests and communicate with you regarding current or future courses or programs;
  • troubleshoot to support a user’s experience;
  • conduct research (for example, in the areas of education and cognitive science) and analytics related to our education offerings;
  • satisfy legal, regulatory and contractual obligations;
  • use as source information to building learning analytics models to enhance teaching and learning at scale; or
  • make improvements to the CAI Application.

Additionally, U-M may use CAI Application Data collected about learners enrolled in U-M learning experiences to send advertisements or other marketing materials via email about other programs, promotions or services to students enrolled in U-M courses and programs if they have requested or agreed to receive such information, or where we are otherwise permitted by local law to contact these learners for these purposes.

How Your Information Is Shared

U-M will only disclose your personal data to:

  • school officials (instructors and administrators) for them to conduct their educational responsibilities, including individuals who work for the LMS provider and, where applicable, at the organization offering the LMS experience;
  • government officials, as required by law, such as to comply with a subpoena, or similar legal process or when we believe in good faith that disclosure is necessary to protect our rights (including in legal proceedings), protect your safety or the safety of others, investigate fraud, or respond to a government request; and
  • trusted service providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement.

How Your Information is Secured

We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our CAI Application. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches. We maintain the CAI Application and its associated data in ways that comply with the Family Education Rights and Privacy Act (FERPA) and U-M FERPA policies.

Data Retention Policy, Managing Your Information

The Center for Academic Innovation administers cookies to identify a user across page loads during a session and provide an integrated user experience. These cookies may be blocked through settings in your browser, but doing so would affect the functioning of the CAI Application.

Additionally, we may use Google Analytics Cookies to count visits and traffic sources in order to measure and improve the performance of our Sites. See details about Google Analytics’s usage of cookies on websites and privacy policy. You may find out more about managing cookies through your browser. Opting out of or blocking cookies may impact performance.

We will retain User-Provided Information for as long as you use the CAI Application and for a reasonable time thereafter.

If you’d like us to access, update, correct, or delete User-Provided Information that you have provided via the CAI Application, please contact us at and reference the Center for Academic Innovation and the name of the CAI Application in your email. We will respond in a reasonable time. Please note that some or all of the information we collect may be required in order for the CAI Application to function properly, and we may be required to retain certain information by law.

If you do not want us to contact you with marketing communications or other information regarding our products and services (or if you agreed to be contacted for such purposes at the time the CAI Application Data was collected by us but you no longer wish to be contacted or have your information used in such a way), you can let us know by following the unsubscribe instructions on any communications sent to you. You can also unsubscribe at any time by contacting us at Please note that if you have registered an account on the Sites or are registered for an CAI Application, opting out of receiving marketing messages will not apply to CAI Application Data provided to us as a result of signing up to use the CAI Applications, and we reserve the right to send you certain communications relating to your account, your registration, and your use of the Sites and CAI Applications, such as messages relating to account management, customer service and system maintenance. These transactional account messages will thus be unaffected if you choose to opt-out of marketing communications.


We do not use CAI Applications to knowingly market to children under the age of 13. If a parent or guardian believes that the data about his or her child is incorrect, he or she should contact the instructor who is employing the CAI Application in their teaching.


This Privacy Policy may be updated from time to time for any reason. You are advised to consult this Privacy Policy regularly for any changes. The last revision date is posted at the top of this Privacy Policy.

Your Consent

By using the Services, you are consenting to U-M and its partners to process information collected as set forth in this Privacy Policy now and as amended. “Processing,” means using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S., your information will be transferred to the U.S. where it will be processed and stored under U.S. privacy standards. By using the CAI Application and providing information to us, you consent to such transfer to, and processing in, the US.

Note for those located in the European Union (EU)

If you reside or are located in the EU, you may have additional rights over the personal data that we collect, as defined under the General Data Protection Regulation (GDPR). A detailed description of these rights and U-M’s approach to GDPR compliance can be found in U-M’s Notice Specific to Persons in the EU. Additionally, all requests concerning access to PII or use restrictions, as well as further inquiries about data use and retention, can be submitted to

Contact us

If you have any questions regarding privacy while using the CAI Application, or have questions about our practices, please contact us via email at You may also submit general data privacy inquiries to U-M’s Privacy Office at

University of Michigan
500 S State St
Ann Arbor, Michigan, 48109